From B2B and Allegro to TOP 1 on Amazon EU
7 years of collaboration with an Automotive brand
Client: Polish manufacturer of car parts and accessories (premium automotive brand)
Goal:
Entering Amazon EU and developing retail sales from scratch
Transitioning from a B2B + Allegro model to European-scale e-commerce
Building brand awareness and becoming a category leader in automotive on Amazon
Client’s challenge – lack of experience in B2C e-commerce
Until 2017, the company sold exclusively in the B2B model (distributors, workshops, wholesalers) and maintained limited sales on Allegro.
- No knowledge of Amazon Seller Central and FBA requirements
- No trademark registration or Amazon Brand Registry
- No listings optimized for Amazon SEO
- Strong competition in the automotive category on Amazon
- No Amazon Ads advertising strategy or cross-border sales experience
Our solution
Comprehensive Amazon account management and long-term strategy
We prepared and implemented a complete entry and scaling strategy for Amazon EU:
Entering Amazon from scratch
- Registration and setup of the Amazon Seller Central EU account
- Securing Amazon Brand Registry
- Implementation of the Amazon FBA model across DE, FR, IT, ES, NL, and PL markets
Building visibility and sales
- Comprehensive optimization of Amazon SEO listings (titles, descriptions, bullet points, backend keywords)
- Professional photos, infographics, and A+ Content
- Creation of an Amazon Storefront – a dedicated brand store
Effective Amazon Ads (PPC) campaigns
- Sponsored Products – branded and product keyword targeting
- Sponsored Brands – building brand awareness
- Sponsored Display – retargeting and capturing competitors’ customers
- Ongoing optimization of ACOS, ROAS, and CPC
Cross-border Amazon EU expansion
- Gradual expansion from Amazon.de to Amazon.fr, Amazon.it, Amazon.es, Amazon.nl, and Amazon.pl
- Localized listing translations with full Amazon SEO (DE/FR/IT/ES/PL)
- Quarterly audits and reports along with a long-term growth strategy
Results
From zero to automotive category leader in Europe
B2C sales on Amazon grew from zero to hundreds of thousands of euros per month
Client’s products ranked TOP 1 in the automotive category on Amazon.de, Amazon.fr, and Amazon.it
Over 10,000 reviews (average rating 4.8★)
Stable TACOS below 7%
Brand recognized across Amazon EU – in 2026 preparing to enter Amazon US and CA
This case study proves that even a company that had never sold retail outside of Poland can, through professional Amazon account management, a strong SEO strategy, and effective Ads campaigns, become a leader within just a few years in one of the most competitive categories on Amazon EU.
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