+280% sales growth in 5 months
Clothing brand on Amazon
Client: Polish sportswear and casual clothing brand
Goal:
Increase sales on Amazon.de and Amazon.fr.
Optimize Amazon Ads campaigns.
Improve organic visibility (Amazon SEO).
Comprehensive Amazon account management.
Client’s challenge
Despite being present on Amazon, the results were far from expectations. Listings were unoptimized – with low-quality titles, poor SEO, and weak descriptions. The company also lacked A+ Content and a brand store (Amazon Storefront). Amazon Ads campaigns were run without a strategy, and ACOS exceeded 70%. Sales on Amazon.de and Amazon.fr remained low despite the high potential of the sportswear category.
There was also no long-term account management or optimization strategy. The product itself was strong, but in the highly competitive clothing category on Amazon, breaking through without professional account management was nearly impossible.
Our solution
Comprehensive Amazon account, SEO, and Amazon Ads management
As Amazon specialists, we implemented a complete strategy that included:
Amazon account audit and clothing market analysis
- Identification of keywords (Amazon SEO) in categories such as 'sportswear', 'men’s clothing', and 'women’s clothing'.
- Competitive and pricing strategy analysis.
Amazon listing optimization (SEO)
- New, optimized titles and descriptions for Amazon SEO (keywords: 'sportswear', 'fitness wear', 'casual wear').
- Expanded bullet points and keyword-optimized descriptions.
- Added backend keywords to increase visibility in Amazon search results.
Premium content
- Creation of A+ Content and an Amazon Storefront to professionally showcase the brand.
Amazon Ads (PPC) strategy
- Sponsored Products campaigns (brand and long-tail keywords).
- Sponsored Brands to build brand awareness.
- Sponsored Display to reach competitor audiences.
- Ongoing budget and bid optimization → lower ACOS, higher ROAS.
Sales monitoring and scaling
- Regular reports and data analysis in Amazon Seller Central.
- Continuous optimization of Amazon SEO and Amazon PPC campaigns.
- Testing new markets and expanding cross-border sales.
Results
Dynamic sales growth on Amazon
Sales increased by +280% in just 5 months.
ACOS dropped from 70% to 24%, significantly improving Amazon Ads campaign profitability.
Products reached the TOP 5 search results on Amazon.de for keywords such as 'sportswear', 'fitness wear', and 'casual clothing'.
Monthly sales exceeded €100,000 on Amazon.de and Amazon.fr alone.
This case study shows that professional Amazon account management, effective SEO listing optimization, and well-executed Amazon Ads campaigns are the key to success even in a highly competitive category like apparel. This approach enables sales scaling, increased visibility, and the development of a stable e-commerce channel across Europe.
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