+$250,000 on Amazon US and +80% growth in Europe
Success of a Polish fitness brand
Client: Major Polish manufacturer of fitness equipment and sports accessories
Goal:
Expansion into the U.S. market (Amazon.com) under the FBA model
Sales optimization on Amazon EU (DE, FR, IT, ES, PL, NL)
Improved visibility and increased sales
Full Amazon (US + EU) account management
Client’s challenge
The company had been successful for years on Amazon EU – generating stable revenue and brand recognition in Germany, France, and Spain. However, entering Amazon US turned out to be a major challenge:
- Registration issues – difficulties with Amazon Seller Central US (verification, taxes, EIN, marketplace tax compliance).
- Logistics – high costs and lack of experience with Amazon FBA USA (large storage fees, labeling requirements, and packaging adjustments).
- Visibility – products were not appearing in search results (no Amazon SEO optimization for the U.S. market).
- Advertising – Amazon PPC campaign budgets were being wasted due to a lack of keyword strategy and U.S.-specific campaigns.
- Competition – the U.S. 'fitness accessories' market was much more saturated than in the EU, making it difficult to gain initial reviews and rankings.
- Additionally – Amazon EU sales had stagnated for months, with no growth despite increasing ad spend (ACOS above 35%).
Our solution
Comprehensive Amazon management (US + EU)
As Amazon specialists, we implemented a complete expansion and optimization strategy covering both the U.S. and European markets:
Entry into Amazon US (FBA + compliance)
- Configuration of the Amazon Seller Central US account (documents, EIN, taxes).
- Implementation of Amazon FBA logistics – container and air shipments to Amazon warehouses in the U.S.
- Adjustment of packaging and labeling according to U.S. market requirements.
Amazon SEO and listing optimization (US + EU)
- Keyword research for Amazon US using Helium 10 and Jungle Scout tools.
- Creation of SEO-optimized listings – keywords: 'fitness accessories', 'yoga mat', 'resistance bands'.
- Development of optimized titles, descriptions, and bullet points.
- Backend keywords tailored to the language and buying habits of U.S. and EU customers.
- Addition of A+ Content and Amazon Storefront for both US and EU versions.
Amazon Ads (PPC) – US & EU
- Launch of Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
- Dedicated keyword strategy for the U.S. market (e.g., 'best yoga mat', 'non-slip resistance bands').
- Optimization of campaigns in the EU – improved targeting for DE/FR/ES/IT markets.
- Strong focus on Sponsored Display and DSP campaigns.
Scaling sales across Amazon EU
- Comprehensive account audit and optimization across EU markets.
- New Amazon Ads campaigns in European marketplaces.
- Significant role of SPD and DSP campaigns in driving sales and brand marketing.
- Continuous analysis and improvement of organic rankings (Amazon SEO EU).
Results
Dynamic growth on Amazon US and EU
Amazon US
- Account fully verified and launched under the FBA model.
- Sales on Amazon.com reached $250,000 within the first year.
- Products achieved TOP 10 rankings in the 'yoga mats' and 'resistance bands' categories.
- Over 1,000 reviews within the first 12 months (average rating 4.7★).
- ACOS in Amazon Ads campaigns dropped from 72% to 24%.
Amazon EU
- After account takeover, sales increased by +80% year over year.
- ACOS decreased from 35% to 27%.
- Monthly revenue grew by over €400,000.
- Products achieved higher visibility in search results.
- New listings and SEO optimization resulted in higher conversions (+35%).
This project shows that even large companies already successful on Amazon EU can face challenges entering the U.S. market. Professional Amazon account management, FBA logistics, Amazon SEO, and effective Amazon Ads campaigns not only enabled a successful U.S. launch but also significantly boosted performance across Europe.
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