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+540% sales growth in just a few months

Success of a dog accessories brand on Amazon EU

Client: Polish manufacturer of dog accessories (harnesses, beds, leashes)

Goal:

  • Entering Amazon EU (Amazon.de, Amazon.fr, Amazon.es, Amazon.it, Amazon.pl)

  • Scaling cross-border sales

  • Improving organic visibility through Amazon SEO

  • Dynamic growth through professional Amazon account management and Amazon Ads campaigns

Baner przedstawiający leżącego psa na kocu

Client’s challenge

The dog accessories industry is one of the most competitive categories on Amazon. The client already had an Amazon Seller Central account, but:

  • Sales were limited to Amazon.de (around €7,000 per month) despite much greater potential
  • Listings were not optimized for Amazon SEO (no keywords, weak titles, no backend keywords)
  • Products did not appear in the TOP search results (keywords: “dog harness Amazon,” “dog bed,” “dog leash,” “dog accessories Amazon”)
  • Amazon Ads campaigns were poorly set up – ACOS reached as high as 108%, causing wasted budgets instead of generating sales
  • No cross-border strategy – the client sold only in Germany, while other Amazon EU markets remained untapped

Our solution

Full Amazon account management + SEO and Ads

As Amazon specialists, we implemented a comprehensive strategy that included a full audit, SEO optimization, Amazon Ads campaigns, and cross-border expansion:

  • Amazon account audit and competition analysis

    • Comprehensive Amazon Seller Central account audit
    • Analysis of the Pet Supplies category on Amazon.de, Amazon.es, Amazon.fr, and Amazon.it
    • Identification of key SEO keywords: dog harness, szelki dla psa, legowisko, dog bed, smycz, akcesoria dla psów, pet supplies
    • Keyword research using Helium 10 and Jungle Scout

  • Amazon listing optimization (Amazon SEO)

    • New listing titles including key search phrases
    • Expanded bullet points and descriptions optimized for Amazon SEO
    • Added backend keywords (phrases in DE/ES/FR/IT/PL)

  • Premium content

    • Creation of A+ Content and Amazon Storefront for the brand

  • Amazon Ads (PPC) campaigns

    • Sponsored Products – branded and long-tail keywords
    • Sponsored Brands – building brand awareness
    • Sponsored Display – capturing competitor traffic
    • Ongoing optimization of ACOS, ROAS, and CPC

  • Cross-border expansion

    • Expanded sales from Amazon.de to Amazon.fr, Amazon.es, Amazon.it, and Amazon.pl
    • Localized listing translations with full Amazon SEO for each market

Results

Dynamic sales growth on Amazon

  • Sales growth from €7,000 to €45,000 per month in just 6 months

  • Reduction of ACOS from 68% to 26% while maintaining TACOS below 10%

  • Products reached the TOP 5 search results on Amazon.de for keywords: dog harness, dog bed, leash

  • Thanks to localized SEO, products achieved TOP organic rankings on Amazon.fr (“harnais chien Amazon”) and Amazon.es (“cama perro Amazon”)

  • Number of reviews increased from 50 to 600+, with an average rating of 4.8★

Wykres wzrostu sprzedaży akcesoriów dla psów

This case study demonstrates that even in one of Amazon’s most competitive categories – Pet Supplies (dog accessories) – it’s possible to achieve dynamic sales growth by implementing professional Amazon account management, comprehensive SEO listing optimization, and effective Amazon Ads campaigns across all Amazon EU marketplaces.

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