Expansion of a Polish Brand on Amazon
Comprehensive Amazon account management and Amazon Ads campaigns for a Polish brand
Client: Manufacturer of home accessories (Poland)
Goal:
Entering Amazon.de, Amazon.es, and Amazon.it markets
Developing cross-border sales on Amazon
Building a recognizable brand under the FBA model
Full Amazon account management – from registration to advertising campaigns
Client’s challenge
The company operated exclusively in Poland (Allegro + its own e-commerce) and wanted to start cross-border sales on Amazon. However, it lacked experience in managing Amazon Seller Central, implementing Amazon FBA, registering with Brand Registry, and creating optimized Amazon SEO listings.
Previous sales attempts brought no results because the products were practically invisible in Amazon and Google search results.
Our solution
Comprehensive Amazon account management
Setup and configuration of the Amazon Seller Central account on Amazon.de, Amazon.es, and Amazon.it.
Implementation of full Amazon account management, including complete SEO listing optimization (titles, descriptions, bullet points, backend keywords).
Creation of professional materials: product photos, A+ Content, and an Amazon Storefront (brand store).
Launching and managing Amazon Ads (PPC) campaigns – Sponsored Products, Sponsored Brands, and Sponsored Display.
Ongoing keyword analysis (Helium 10) and continuous ad campaign optimization.
Regular Amazon account audits and sales performance reporting.
Results
Sales scaling and brand expansion on Amazon
Sales growth from 0 to €85,000 in just 6 months.
Products ranked within the TOP 10 Amazon.de search results for key keywords.
Average rating of 4.8★ and hundreds of positive customer reviews.
Sales expansion to additional markets – Amazon UK and Amazon NL.
This project demonstrates that professional Amazon account management, effective SEO listing optimization, and well-managed Amazon Ads campaigns are the key to scaling sales, successful cross-border expansion, and building a strong brand presence on marketplaces.
Ready to boost your marketplace sales?
Schedule a free consultation and see how we can help your company.
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